sbi clerical sample question paper 2015
1. One of the following is notincluded in the 7 P's of Marketing. Find the same_____________(A). Placement
(B). Price
(C). Production
(D). Promotion
(E). Product
Ans. (C). Production
2. Analysis of marketing problemhelps in ______________
(A). Evaluating marketingopportunities
(B). Reducing marketing staff
(C). Reducing profits
(D). Good communication
(E). Motivation
Ans. (A). Evaluation MarketingOpportunities
3. Innovation is marketing is sameas _________________
(A). Motivation
(B). Perspiration
(C). Aspiration
(D). Creativity
(E). Team work
Ans. (D). Creativity
4.Market Segmentation is requiredfor _________________
(A). preferential market
(B). OTC Marketing
(C). Internal Marketing
(D). Identifying sales persons
(E). Identifying prospects
Ans. (E). Identifying prospects
5. Bank ATMs are__________________
(A). Delivery outlets
(B). market plans
(C). Personalized Products
(D). Tools for overcoming buyersresistance
(E). Motivating tools
Ans. (C). Personalized Products
6. Internet Banking helps in __________________
(A). door-to-door canvasing
(B). Making more number of coldcalls
(C). Easy access to customertransections
(D). Market Survey
(E).Market research
Ans. (C). Easy access tocustomer transections
7.Cross-selling means________________
(A). selling by a cross-section ofpeople
(B). selling to HNIs
(C). selling to a cross-section ofpeople
(D).Selling to NRIs
(E).Selling other products toexisting customers
Ans. (E).Selling other productsto existing customers
8.The USP of current account is_______________
(A). High minimum balance
(B). no restrictions on transactions
(C). no internet payable
(D). restricted deposits
(E). Easy credits
Ans. (B). no restrictions ontransactions
9. The USP of a car loanis_________________
(A). High rate of interest
(B).Easy EMIs
(C).Lump-sum loans
(D).Available only to doctors
(E). available only to businessmen
Ans. (B).Easy EMIs
10.Leads for home loans can beobtained from______________
(A). cooperative societies
(B). Existing borrows
(C). builders
(D). builders
e .Traders
Ans. (C). builders
11. Leads for industrial loans canbe obtained from______________
(A). Reserve bank of India
(B). District industrial centers
(C). colleges
(D). Export houses
(E). Trade centers
Ans. (B). District industrialcenters
12. SME Means____________
(A). Selling and MarketingEstablishment
(B). Selling and managing employees
(C). Sales and Marketing entity
(D). small and medium enterprises
(E).small and micro entities
Ans. (C). Sales and Marketingentity
13.The target group for SME Loan is_______________
(A).All salaried persons
(B). government undertakings
(C). all entrepreneurs
(D). all students
(E). all housewives
Ans. (C). all entrepreneurs
14.Leads for tractor loans can beavailed from_______________
(A). farm laborers
(B). Authorized dealers of tractorsand farm equipment's
(C). Bullock cart owners
(D). Marginal land owners
(E). RTA Officers
Ans. (B). Authorized dealers oftractors and farm equipment's
15. Customization result in________________
(A). Customer exodus
(B). Customer retention
(C). Customer complaints
(D). Training of staff
(E). varying the interest rates
Ans. (B). Customer retention
16.Find the correctsentence__________
(A).Higher the price, higher are thesales
(B).More number of sales pesonsleads to more sales
(C). mission statement is part ofmarket plan
(D). better sales incentives meansbetter performance
(E). all customers are profitablecustomers
Ans. (C). mission statement ispart of market plan
17. Bank assurance can be sold to____________
(A).all banks
(B). all insurance companies
(C). insurance agents
(D). all existing and prospectivebank customers
(E). stock brokers
Ans. (D). all existing andprospective bank customers
18. The target group for bulkdeposits is _____________
(A). salaried persons
(B). small traders
(C). corporate MNCs
(D). Housewives
(E). Minor children
Ans. (C). corporate MNCs
19. Debit cards can be best soldto_____________
(A). Existing customers
(B). school children's
(C). trusts
(D). waqf board
e .Educations institutes
Ans. (A). Existing customers
20.A low EMI indicates___________
(A). high loan burden
(B). long repayment period
(C). cheap loans
(D). costly loans
(E). very short repayment period
Ans. (C). cheap loans
21. EMI can be marketing toolwhen________________
(A). EMI is very low
(B). EMI is very high
(C). EMI is fluctuating
(D). EMI is constant
(E). EMI is ballooning
Ans. (A). EMI is verylow
22. Advertisements arenecessary for ______________
(A). only old products
(B). launching new products
(C). only costly products
(D). only obsolete products
(E). advertisements are wastefulexpenses
Ans. (B). launching new products
23. Publicity is required for____________________
(A). Generating more number of leads
(B). better training of salespersons
(C). market survey
(D). Product designing
(E). OTC Marketing
Ans. (A). Generatingmore number of leads
24. NAV is the price of__________________
(A). Entire fund value
(B). one unit of a fund
(C). surrender value
(D). average value of shares
(E). dividends paid in a year
Ans. (B). one unit of afund
25.A Master policy in thecase of Life insurance indicates___________________
(A). policy is sale
(B). policy is in the name ofservant
(C). only one life is assured
(D). there are several beneficiaries
(E). life assured should be a male
Ans. (D). there areseveral beneficiaries
26. Customer database isuseful for ________
(A). advertisements
(B). word-of-mouth publicity
(C). CRM Functions
(D). PR functions
(E). Sales persons training
Ans. (C). CRM Functions
27. CRM(Customer RelationshipManagement) is ______________
(A). A pre-sales activity
(B). A tool for lead generation
(C). an ongoing daily activity
(D). the task of a DSA
(E). back office duty
Ans. (B). A tool forlead generation
28. Find the incorrectanswer_________________
(A). cross-selling is an expensiveway of marketing
(B). market segmentation can boostlead generations
(C). customer lifetime value is amarketing tool
(D). surrogate marketing is a typeof viral marketing
(E). internet banking can replaceATMs
Ans. (E). internetbanking can replace ATMs
29. Financial inclusion needscanvassing the accounts of ______________
(A). Financial Institutions
(B). NRIs
(C). HNIs
(D). Housewives
(E). Persons below a specifiedincome level
Ans. (E). Persons belowa specified income level
30. Effective retail bankingpresupposes____________
(A). Large Premises
(B). Huge kiosks
(C). big sales force
(D). coordination between marketingand front office staff
(E). More products
Ans. (D). coordinationbetween marketing and front office staff